Shania Twain states the country music industry includes regressed women artists
March 13, 2023: Country music star Shania Twain spent her career fighting to gain care and creative control within a male-dominated industry before becoming one of its best-selling artists of all time.
The progress she felt was being made through the years she garnered widespread popularity has since stuttered and even gone backwards, Twain said.
“The music industry is being back 20 years ago, 30 years ago, was primarily dominated by men,” she told Tania Bryer.
“You know, male executives, the studio musicians were men, most of the managers were men, it was just male-dominated in every sense. So it has been serious as a woman was a challenge.”
She recalled bracing herself to be coming to rooms with her female manager and witnessing sexism and challenges that male artists were not coming up against.
She also had to deal with criticism more than her creative decisions and being “too sexy” for the genre.
“Those were all challenges on the way, but I just persevered, and I was relentless,” Twain stated, selling more than 85 million albums and being inducted into the Canadian Music of Fame.
“As I went together, I could see the progress,” Twain stated. “First of all, the generation and my fans, my music appealed to a vast audience, very open-minded fans. They embraced my way of creating music and visualising it through photography and videos.”
“But since then, the industry has regressed; it’s more difficult for women to find space and room. It’s sad to see it, but it’s true.”
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