Netflix has begun to crack down on password sharing in four governments
February 14, 2023: -On Wednesday, Netflix outlined its long-awaited password-sharing guidelines, beginning its first with users in Canada, New Zealand, Portugal and Spain, which marks the latest step in the company’s telegraphed crackdown.
The streaming company stated that users in those countries would be asked to set a “primary location” for their Netflix accounts. They can put two “sub accounts” for users who do not live in that home-base household for a fee per extra user for each month, CA$7.99 in Canada, NZ$7.99 in New Zealand, 3.99 euros in Portugal and 5.99 euros in Spain.
“Today, over 100 million households are sharing accounts which impact our ability to invest in great recent TV and films,” said Chengyi Long, the company’s director of product innovation.
Netflix tests its password-sharing conditions outside of the U.S. before rolling them out in March. The price in Canada could forecast what it will charge in the program’s U.S. debut.
On Wednesday, the changes announced that they would roll out immediately, along with a recent “Manage Access and Devices” page that will permit users to curate who has taken out their accounts.
Users wanting to save the additional monthly fee for “subaccounts” can transfer profiles to a new account. The transferred profiles will maintain their personalized recommendations and viewing history from the original version.
Based on user feedback, Netflix plans to revisit and refine the new account management page.
The user guidelines came following the streamer posting a massive beat in subscriber amount for its fourth quarter and stated that former CEO Reed Hastings would decrease.
The company stated that the previous decrease that would limit password sharing regarding the stalling of subscriber development in its U.S.-Canada.
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