Dhruti Shah

Leadership Coach

5 things women entrepreneurs must do Dhruti Shah

Dhruti Shah

Dhruti Shah is a global speaker, coach, author, and founder of Metis Learning (www.metislearning.co). She is an active member of the Asia Professional Speakers Singapore and International Coaching Federation.
Dhruti partners with organizations and their leaders in building their sustainable resilience and discover the best version of themselves.

Born in Mumbai, India, Dhruti has worked in three different countries – India, the U.S.A., and Singapore – across a career spanning 15 years. Working in different countries has given her a unique perspective on human behavior.

“Despite the cultural diversities and varied outward appearances, at our core, we all want to succeed and experience the joy of following our passion”

Her strength as a speaker is to create an impact at scale and spread the message of how one can spring back from all adversities.

“Problems are inevitable. Our response to those problems will define our attitude, behavior, and action”

Five things women entrepreneurs must do to rise above the noise

Work, family, personal space, house chores, socializing, networking. There are plenty of parallel priorities that are vying for our attention. Along with these priorities, we are surrounded by a lot of noise – our inner dialogue, perceptions of people around us, social media chatter, and more. Being successful requires us to be selective about where we put our energy and focus. To do this and stand tall above the noise around us, we need a different approach, particularly in post-pandemic days where the line between work and the rest of life is blurring.

There are multiple studies indicating that it is harder to succeed as a female entrepreneur than our male counterparts. More responsibility falls on a woman’s shoulders for caring for the family than men and this is true across the world. Some of the significant limitations for women in some social groups include, but are not limited to, lack of access to capital, credit, and land. The list is quite long.

If we spend too much time considering these hurdles, we may either get into overanalysis or go down the negativity spiral and never get started. Instead of lamenting the state of female entrepreneurship and feeling lost in the noise, the following tactics can help to move forward and stand tall.

  1. Refine your filter

Each day, from the moment we wake up to the time we switch off, we are inundated with information, requests, and demands. If we allow our attention to be captured by everything that is going on, we soon find our energy reserves depleting. The outrage we may feel at a political decision, fear about an unknown future or even excitement over a new opportunity can exhaust our resources and leave us feeling worn out and lost in the noise of each day.

Instead, we can choose to become more selective about what we give our attention to. In doing so we become more mindful of where we are putting our energy and time. When setting our filters, it pays to consider our core purpose, the things that really matter to us, and what our boundaries are. Then stick to them.

2. Purpose, not goals

We all experience setbacks and hurdles. Some goals are tougher and take longer to reach than others. But that shouldn’t swerve you away from your purpose. It is important to make the distinction between purpose and goals. Our purpose is our core reason for doing something – the why for each of the goals we aspire to reach. Our goals are simply milestones along the journey. Those are your What that will help you achieve your Why.

Keep your eyes firmly fixed on your purpose. Take time to meditate on it, envision it, and embed it within you. This will keep you on your path, even when your goals may seem out of reach, or if other areas of your life feel chaotic, or unexpected challenges arise. Continually clarify your purpose, keep it in your line of vision and use it as your guiding light when the path ahead seems rocky or uncertain.

3. Remember what really matters

It’s easy to keep fuming about a presentation gone wrong. Or the lack of support from your family and friends. Even that person in the coffee line who is taking forever to decide the order can prompt us to wade in and share an opinion about it. But ask yourself this – repeatedly mulling over a situation or expecting strangers to behave in a certain way – does it really matter? Is that the best use of your time and energy?

Reframing the situation or your inner dialogue can have a positive ripple effect. For instance, if a presentation has gone wrong, instead of berating yourself, you can say something encouraging to yourself like, “I know this did not go as per the plan, but now I know something that I should not be doing. This will save me heartburn in the future. How can I push myself to make this better? Is there something I am missing?”

What do you really care about? Go beyond the surface level, take a deeper dive if it’s worth your time and energy. If it’s not worth it, just let it go.

4. Ditch the comparisons

We are all different and no one really knows anyone’s full story other than their own. So ditch the comparisons between you and your hero CEO, your sibling, or your neighbor. It’s unhelpful and will only steer you away from what really matters. If you can’t help comparing, compare your present with your past. The journey could have been full of ups and downs, but take a moment to appreciate how far you have come.

When you compare past with present you open the door to insights, reflections, and deeper understanding. When you compare yourself to others, you close the door to possible opportunities and feeling gratitude. You are unique and you are making a difference – don’t tell yourself anything different. And don’t forget to operate from a place of humility.

5. Build confidence

One of the biggest differences between female and male entrepreneurs is confidence. While men often have an (over) abundance of it, one study shows it to be one of the key attributes holding women entrepreneurs back. This can result in lower levels of investment and becoming too risk-averse to innovate.

Fortunately, like almost every other skill, confidence can be learned. We can teach ourselves to trust our decisions and grow in confidence if we roll our shoulders back and try. Here is a simple hack that works for me. Everytime I go down the path of feeling less confident or unsure about my decisions, I first ask myself if it is a fact or an opinion (of myself). More often than not, it turns out to be an opinion. Once I acknowledge that, the next step is actually quite simple – I take action. There are hits and misses, of course. However, I will take failure and learn from it anyday rather than sitting and twiddling my thumbs. Needless to say, I am more confident than what I was a year ago (and that was an example of # 4 – compare yourself with you)

As a woman entrepreneur, you are a force to reckon with and you are making a difference in so many ways. You are creating employment opportunities, contributing to the economy, being a role model to future generations, and so much more. The five tips shared here can just be a starting point to stand tall and rise above the noise.

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Five things women entrepreneurs must do to rise above the noise | Dhruti Shah
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Five things women entrepreneurs must do to rise above the noise | Dhruti Shah
Dhruti Shah is a global speaker, coach, author, and founder of Metis Learning (www.metislearning.co). She is an active member of the Asia...
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The Women Leaders
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