Apple showed off its mixed-reality headset to the board of directors
May 23, 2022: According to Bloomberg, Apple’s board of directors previewed its mixed-reality headset in the previous week, suggesting that its upcoming major product category could launch recently.
For Apple, the product launch category could open up current markets and potentially re-create the world-changing 2007 introduction of the iPhone. But if its headset is received poorly, it renews the concerns regarding the product vision and execution of the company.
Its previous important recent product category, Apple Watch, was previewed in 2014 and released the upcoming year.
Bloomberg says that the device is a mixed-reality headset. It will use cameras on its exterior to stream images to high-resolution displays inside the virtual reality headset, a technique known as “pass-through” augmented reality.
Industry watchers believe the ultimate device for augmented reality would use transparent lenses and be closer in weight to a pair of eyeglasses. Still, the underlying technology isn’t quite there yet.
There are questions regarding the amount the headset will cost and what it will do. Rare reports have pegged its possible retail price at nearly $3,000, double as expensive as the latest iPhone model, and could determine sales. According to the report, Apple plans to release augmented reality versions of its iPhone apps for the headset.
Apple is not the only technology giant which aims to release a mixed-reality headset. Last week, Meta CEO Mark Zuckerberg previewed a virtual reality headset called “Project Cambria,” which will have augmented pass-through reality. Meta is presently selling a $300 virtual reality headset called Quest. Meanwhile, Google previewed a smart glasses prototype that translates foreign languages in real-time.
Apple never confirmed that it is developing a headset. Still, it has hired thousands of workers in a Technology Design Group division, which works on virtual reality and augmented reality technology. So far, Apple has publicly released software for iPhones known as ARkit, which permits apps to overlay digital images through the iPhone’s camera.
The company holds its annual developer’s conference known as WWDC virtually in the upcoming month, with a keynote presentation that often includes the latest product announcements. Apple has launched events in the decrease for recent iPhones.
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